Our Story
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Meet Thorold!
The visionary behind our premium protein powder, Thorold Palsson’s journey is one of resilience and inspiration. Born and raised in Canada, Thor overcame the challenges of a difficult past, including a battle with addiction to transform his life and become a beacon of strength and hope.
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90 Days of Thorture: Transforming Lives, One Day at a Time
Thor’s dedication to positive change goes beyond products—it’s a mission. Through his transformative "90 Days of Thorture" video series, Thor personally guides selected participants through a free, customized 90-day training program. This initiative is designed to inspire profound lifestyle shifts, combining fitness, nutrition, and mental resilience to help individuals unlock their true potential.
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Our Commitment to Your Transformation
Our protein powder is a reflection of Thorold Palsson’s unwavering dedication to holistic well-being. Every batch is crafted with precision and care, ensuring it supports your journey to a healthier, stronger you.
Thor’s vision goes beyond creating a product—it’s about inspiring positive transformation. With our protein powder as your trusted companion, you’ll have the fuel to achieve your health and fitness goals, one step at a time. Join us on this journey and discover the power of change.